Digital MKTZ

Discussion

 
 

Instagram as a tool of Sensory findings and discussion 

During the course of my data collection, I was fortunate enough to gain a very rich visual insight into the both the market and the daily functioning of F+F. I wanted the best possible method of displaying this visual information and also want the readers to engage with the material and spark discussions within the discussions area. 

As a result, I decided to create @digianth_ldnmktz and curated the content I have in a way that effectively display what I think are the main findings. Visitors are encouraged to leave comments and further engage with the content in a way that I may not have considered. 

In this sense, Instagram acts almost as a 'sensory postcards’ model described by Milena Droumeva (Ethnogrpahymatters, 2015), a post-doctoral researcher at The Simon Fraser University.

She uses the term ‘postcard’ here is an attempt to evoke a ‘moment in time’ (Ethnogrpahymatters, 2015) sensibility but I stretch this metaphor further in that, Instagram is a digital postcard, which can thereby support both moving visual media and audio, resulting in a richer ethnographic experience. 

Please click on the images above to be taken to the Instagram account, where you can start your journey from the bottom!

 
 

References 

Broadbent, S. 2012. Approached to Personal Communication. In. H. Horst and D. Miller, ed. Digital Anthropology. 2012. London: Bloomsbury Academic.

Broadway Market. 2018. http://broadwaymarket.co.uk/?page_id=17. [ONLINE] Available at: http://broadwaymarket.co.uk/. [Accessed 20 March 2018].

Emerson, R.M., 1976. Social Exchange Theory. Annual Review of Sociology, 2/1, 335-362.

Ethnography Matters by Milena Droumeva. 2015. Sensory postcards: Using mobile media for digital ethnographies[ONLINE] Available at: http://ethnographymatters.net/blog/2015/06/29/sensory-postcards-using-mobile-media-for-digital-ethnographies/. [Accessed 4 April 2018].

Fin and Flounder. 2018. About. [ONLINE] Available at: http://www.finandflounder.co.uk/about. [Accessed 8 April 2018].

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Schwartz, D, 1989. Visual Ethnography: Using Photography in Qualitative. Qualitative Sociology, 12/1, 119-154.