Why Broadway Market?
The primary incentive for choosing Broadway Market was simply because it is held very close to where I live and so on a practical level meant that I would not have to spend too much money or time travelling to and from my field-site. On the other hand, I am fairly new to London, having only moved here in September 2017, making the market a bit of a new experience even for me. This gave me a bit of distance from the market itself than maybe if I had lived in the area for a longer period.
The market as their website states 'has been home to market traders since the 1890s' and boasts ' independent shops, pubs, restaurants and cafes and of course stalls offering amazing fresh produce, authentic street food, the most original clothing, arts and crafts in London. ' (BroadwayMarket, 2018). A rich history seems to underpin the market and thus, it would be intriguing to see how digital technologies had permeated the scene. Furthermore, as I will explain in the section entitled 'Why F+F?', Broadway Market is interesting in that whilst it is a market street, it also has permanent shops that are open throughout the week and the existence of both markets - permanent shops and temporary stalls - creates a temporal dynamic that is intriguing to witness on a Saturday stroll.